In 2011, the I Believe Initiative which is the service-oriented arm of the programme, was launched.
The object is to motivate and inspire youth to believe in themselves, achieve their God-given potential and to give service to their country.
To create pathways through partnerships and to promote programmes that restore hope, belief, and sound values in Jamaica’s families, youth and education.
Through strategic partnerships, programmes, the belief and support of Jamaicans, the I Believe Initiative of Jamaica will lead a campaign to inspire and motivate Jamaicans to believe in their God-given potential and to contribute to building a prosperous and peaceful nation.
The Initiative seeks to achieve its mission and vision by creating, contributing and endorsing Projects that fall under the IBI pillars of ‘Youth’, ‘Education’ and ‘Family’.